Advertisements are becoming more and more common in our everyday life. 
Is it a positive or negative development?

As advertising has become an integral part of our daily life, there has been a debate over whether its popularity is beneficial or harmful. Although it may bring about certain negative impacts, these are far outweighed by the benefits brought from this trend.

Admittedly, advertising campaigns may bring certain disadvantages to the customer. The most important of them would be that, in order to boost sales, many advertisements deliver overly positive images of a product, thus possibly leading to a false perception of the product among consumers. For example, most soda commercials portray a happy fresh image associated with consuming their drinks, with little or even no warning on the harmful effects of excessive added sugar, which may cause a wide range of diseases from dental cavities to diabetes. In addition to that, most social media advertisements these days are inserted in the middle of the content being viewed by the users, with the intent to enhance interaction. This, if repeated several times, may disturb or annoy users scrolling through their news feed on Facebook, or watching videos on Youtube and other social media platforms.  

On the other hand, despite some obvious disadvantages, the advertising industry offers a host of significant benefits to relating valuable insights about a product, and lucrative job opportunities for those seeking employment in that field. Regarding the former, advertising and promotion campaigns from different brands of the same product line give users an opportunity to learn about all the features and specifications of a product, and compare them to make the purchase that best fits their needs. Regarding employment, this industry has been a key player in the labour market, offering millions of jobs worldwide ranging from graphic design to social media marketing. For decades, advertising has been enabling its labour force to earn a living for their families, as well as live their dreams and fulfil their passion in their chosen career.

In conclusion, even though advertising may indeed bring certain inconveniences to its audience, the benefits in terms of providing information and employment are more impactful and meaningful. Based on the aforementioned arguments, I contend that the increasing prevalence of advertising is an overall positive trend.

Overall band score  8 (TA 7  CC 8  LR 8  GR 9) (Marked by an ex-IELTS examiner)

Comment on Task Achievement

You have addressed all parts of the question.   

You argued that the convenience of learning about products (that we cannot afford or that we probably don’t want) outweighs the disadvantage of early death from diabetes and heart disease.  I’m not really persuaded.

There are contradictions in your answer.  In main body paragraph 1, you argued that the ads exaggerate the qualities of their products, and in main body paragraph 2 your argument is that they keep us informed.  You didn’t attempt to reconcile the two

A more suitable position would be that it’s beneficial provided that the ads are honest and not too obtrusive.

If I were answering I might say it’s beneficial for industry but bad for the consumer.  In a positive / negative question, it’s not necessary to just come down on one side or the other.  How do you reconcile the fact that ads benefit the producers of processed food, the consumption of which results in early death and lives of misery and poor health for its consumers.  My answer – you can’t.  That’s why I would say it’s beneficial for industry but bad for the consumer.


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